ADIB together with PALAXO has successfully upgraded it’s Lead Tracking Management system to enable new marketing insight and real-time intelligence based on CIRCULARO™ Platform.
Thanks to the new system capabilities the ADIB will be able to monitor and understand the needs and interests of its potential clients as they are collected and analyzed in real-time.
Besides this new insight capabilities the new Lead Tracking Management system provides simplified user interface and better management of lead tracking distribution including better support for sales agents that can from now on rely on new mobile access to manage their leads.
The system also helps ADIB to get the key insight about the effectiveness of various web campaigns and marketing sources.